I'm a multidisciplinary designer with experience in apparel, beauty, hospitality, & brand collaboration.
I create meaningful and engaging art for digital marketing, social media, print, experiential, merch, and more. Beyond digital design, I leverage my fine arts background to create illustrations, iconography, paintings, and animations for both personal commissions and client projects ranging from event stationary to large-scale custom artwork.
On the weekends I'm probably painting, finding a new hike, and making my way through my Letterboxd watch list.
Reach out cassidyrgibson@gmail.com
Experience
March 2022 - Present
Beverly Hills, CA
Create digital marketing assets across web, social, advertising, and email.
Design and prepare print assets including catalogues, print advertising, large scale event installs.
Ensure all platforms and deliverables align with the broader marketing calendar while proactively communicating potential issues with briefs or assets to maintain consistent delivery.
Assist with photoshoot art direction & production.
Lead communication between creative & digital marketing teams to develop content strategy.
October 2024 - Present
London, England
Developed logo, brand guidelines, and web design
Designed print ready files for clients producing 5,000+ units
Concept designs for clients across hospitality, entertainment, food, beverage, travel, and more.
September 2021 - March 2022
New York, NY
Created assets for delivery across web, social, email, print, merchandise, internal and client presentations. Executed the design of static, animated, & short form video assets, ensured that designed content was optimized for use across various social media platforms.
Developed brand guideline presentations & presented direct to clients and stakeholders.
Clients: Coterie, W Hotels, Planta, and King St. Vodka.
September 2020 - June 2021
Eugene, OR
Lead design and art direction for the University of Oregon’s sexual health and wellness initiative.
Print advertising (flyers, wayfinding, packaging, flyers).
Digital marketing (social, web, email, podcast/engagement activities).
December 2020 - June 2021
Portland, OR
Designed & deployed social content, email newsletters, & digital marketing graphics, maintaining brand pillars and cultural relevancy on social and digital platforms.
Packaging, mailer, and insert design & production.
Strategized against marketing analytics & customer feedback.
Assist with photoshoot art direction & production.